Our Mission

Our Mission

The mission of Assistance League® of Los Angeles is to improve the lives of impoverished children in our community through philanthropy, dedicated service, and compassionate programs.

Our Vision

Our vision is to continue building upon the legacy of what our organization has achieved and continually develop resources for the constituency we serve.

Adrienne Seltzer

Board President

Melanie Merians

Chief Executive Officer

Pillars of our organization

Pillar 1

Membership

Our organization would not exist without the dedication and compassion of our indefatigable members.

Pillar 2

Program/Service Delivery

Our programs and services are the cornerstone of our organization.
Adaptable and far-reaching, they positively affect not only the children served but the community as a whole.

Pillar 3

Communications and Marketing

Media allows the League to tell our story, reach larger audiences, inform, and inspire to better advocate for the children we serve.

Pillar 4

Finance

The League is proud of its fiscal responsibility and transparency. Responsible stewardship and financial efficacy make every dollar go further in accomplishing the League’s mission.

Pillar 5

Development

All League services are provided at no cost. It would be impossible to continue this important work without support from our community and corporate partners.