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Prom Day 2018’s Pop-up Boutique for Graduating High School Girls a Huge Success!

Assistance League® of Los Angeles’ Operation School Bell program hosted another successful “Prom Day” event on March 21st and 22nd. Despite the rain, we had a great turnout for the pop-up boutique hosted on the stunning campus of Emerson College Los Angeles. Thanks to year-round contributions from volunteers, donors and sponsors of Operation School Bell (OSB), 185 teenage girls, selected from 61 schools in Los Angeles Unified School District, were given the chance to step into a “pop-up” boutique and choose their ideal prom outfit –complete with dress, handbag, shawl, jewelry and shoes– all at no cost. The girls also received custom fittings from volunteer tailors, personal sessions with makeup artists and styling from volunteers who assisted them in picking out the perfect “look” for their dream prom night.

Many of the girls are on track to graduate with high grades and high levels of school attendance – several near the head of their class- despite their challenging financial and personal circumstances, such as being in foster care or homeless. We are so proud of each and every single girl who we got to meet and dress that day! Congratulations and we wish you all the best for your prom and beyond!

Please click below for a brief look at some of the media coverage we received.

Teens Transform Into Princesses Thanks to Free Prom Dresses

Dozens of Low-Income LAUSD Students Get Free Prom Dresses at Annual Charity Event

Sueño hecho realidad: vestidos de graduación a estudiantes de bajos ingresos de L.A

Operation School Bell’s Prom Day 2018 would not have been possible without the leadership of longtime Prom Chairs Wendy Silver and Linda Levine and members of the Assistance League of Los Angeles’ Anne Banning Auxiliary, Los Angeles Unified School District’s Homeless Education Program and Foster Youth Achievement Program, event sponsor ICM Partners, our amazing volunteers and generous donors.

Thank you to our volunteer groups from: ICM Partners, Assistance League of Los Angeles, NGA Hancock Park, Priv and Los Angeles Unified School District.

Thank you to our generous donors from: Assistance League® of Los Angeles Founder Assisteens,, Big Sunday, Emerson College LA,, Fame and Partners Dresses, Fiesta Dresses, Fleurish LA, Hudson Pacific Properties, LLC, ICM Partners, Lycee International School of Los Angeles, Much Too Much Jewelry, Nestle Waters North America, NGA Hancock Park, Off Broadway Shoe Warehouse, Palace Beauty College, Party Divine Balloons, Priv, Western Bagel and Union 705 Costumers Union.

About Operation School Bell: Operation School Bell was founded in 1966 and is a community service dedicated to keeping at-risk children in school by providing new clothes, school uniforms, shoes and other essentials. Members of the Assistance League of Los Angeles’ Anne Banning Auxiliary, will provide over 6,200 children of Los Angeles Unified School District with a full week’s school attire in the coming year through Operation School Bell.

If you are interested in joining the Anne Banning Auxiliary or supporting Prom Day 2019, please contact Kai Tramiel, Director of Membership and Community Outreach at or 323-545-4847.